No Junk, Just Funk!
That’s what’s up in the Färsking universe. Here you will find tasty wholesomeness free from junk and hidden rubbish. Meaning: zero added sugars, purely natural content and most importantly – taste so good you’re going to call your mother back home to tell her about it. Welcome. So nice to treat you!
Färsking was founded back in 2014 by then 17-year old Amanda Larsson and Calle Rosengren with the intent to create better food for our youth. Growing up, all cereal Calle & Amanda faced made for kids and youth were sugarfilled, nutritionless-junk. Meanwhile all “healthy” cereals were targeted towards adults. When they were closing up on the end of their teen years this was still the case. Why is that? Why would the industry add all the fun to the worst possible food? Healthy does not have to equal boring. Färsking is the living proof. In 2018 Färsking launched its first products, two variants of Färsking Granola. With Conaxess Trade as partner for sales & distribution has seen the granola spread to over 750 stores! We’re far from finished though. The granola is just the start of our fight against poor health in youth. Replacing junkfood with funkfood is the starting point of our revolution – join the movement!