At Frosch, sustainability does not only play a role the product formulas; in terms of packaging and manufacture, the focus is also on shifting onto ecological product evaluation issues. The basis for this is their far-sighted and systematic environmental management system.
Here, they take a comprehensive approach: Cradle-to-Cradle is the term used for this holistic and comprehensive, sustainable approach. The objective is to design products from the very beginning, so that once they have reached the end of their useful lives, they can be easily reintroduced into the biological cycle or be recycled to a very high degree, turning them back into usable raw materials.
At Frosch they are not only concerned with the use of environmentally friendly ingredients, but also the production methods, packaging, packaging labels, adhesives and inks must be taken into consideration. The focus is on every component of a product. Therefore, Frosch develops innovative vegetable-based detergent formulas that are free of all harmful substances.
The concept of closed cycles is also evident when it comes to packaging materials. During the manufacture of packaging Frosch ensures that the packaging materials are not just recyclable, but also that the valuable raw material PET, which can for instance be found in the German “yellow sack” recycling collections, is used in the manufacture of new detergent bottles.
For its award-winning environmental commitment, the Frosch brand offers consumers a clever combination of powerful cleaning performance and the protection of human health, animal health and the environment.