Movement, based in Malmö (Sweden), is one of Sweden’s leading distributors of FMCG products delivering well-known brands to grocery, convenience stores, sport & leisure channels and other food service players. The company provides a customized offer in logistics and distribution, marketing, key account management and sales support. With more than 90 years of experience in the market and based on Movement’s strong market performance, high appreciation from current brand owners and strong sales forces, this acquisition strengthens the business of Conaxess Trade Sweden in field sales and in-store placement in particular.
“Movement is a perfect addition to our Swedish business. The combined company is a leading player focused on the services to our brand partners and customers with very talented and highly skilled employees. I am convinced that this transaction will further drive sales and distribution for Conaxess in the region and will make us even more successful in the Swedish market,” said Uwe Thellmann, CEO of Conaxess Trade. Jens Gjedrem, Regional Manager for Sweden and Norway, adds that “this provides the necessary skill set and scale that secures the growth strategy of our partners in Sweden.”
“I am very excited about this opportunity and look forward to working with the new colleagues to deliver even better services to our existing and new brand partners and customers. We are a perfect match for the services provided to our partners and a business with a stable foundation to deliver, both today and in the future,“ added Jennifer Friman, CEO of Movement.
The acquisition of Movement, which is still subject to clearance from the competition authorities, is the third add-on acquisition of Conaxess Trade Group since becoming part of AURELIUS in January 2016. The previous acquisitions have been integrated successfully and provide significant value to all of Conaxess Trade’s stake holders. Movement Group Nordic AB and Conaxess Trade Sweden AB will continue to operate as individual legal entities until an integration process has been formalized and completed. Expected timing of the completion is second half of 2021.
About Conaxess Trade Group
Conaxess Trade is an exclusive distributor of fast moving consumer goods (FMCG) to large-scale retail organizations and alternative sales channels. Conaxess (former: Valora Trade) proudly represents some 300 prestigious brand owners of branded food and non-food goods. The Conaxess Trade Group maintains distribution organizations in all Scandinavian countries (Denmark, Sweden, Norway and Finland) as well as in the German-speaking countries (Austria and Switzerland). Conaxess is a long-term partner providing regional market access to FMCG products for its customers and business partners and also offering comprehensive, tailor-made services across the entire value chain – from market intelligence and key account management to trade marketing and category management all the way through to purchasing, logistics, warehousing and point-of-sale services. Since 2016 Conaxess Trade is owned by AURELIUS, which is one of the leading European investment groups, with a long-term investment horizon and offices in Munich, London, Madrid, Amsterdam and Stockholm.
About Movement Group
Movement Group is an exclusive distributor in Sweden of fast moving consumer goods (FMCG) offering both, field sales services and full-service distribution services. It represents about 60 well-known brand owners and distributes these to a wide range of sales areas including grocery stores, convenience stores, sport & leisure channels and in the field of foodservice. Given its extensive market experience of over 90 years and its dedicated team, Movement today is one of the key players in the field of FMCG distribution in Sweden. In 2017, Movement Group acquired Ancrona AB, strengthening its position in sales and marketing services. Similar to Conaxess Trade, Movement Group offers comprehensive, tailor-made services across the entire value chain to its brand owners. Before the acquisition by AURELIUS, it was owned by private individuals.